Interactive 3D product configurator for industrial and defence machinery
YOUR PRODUCT.
FULLY INTERACTIVE.
ON ANY DEVICE.
Direct Viewer is a web-based 3D product configurator built for companies that sell complex, high-value machinery. No plugins. No downloads. No IP exposure. Live on your website in 4 weeks.
Explore what Direct Viewer can do across different industries.

Porsche 911 GT3
Configure colours and rims
Porsche 911 GT3
Configure colours and rims

A photo doesn't sell a €500,000 machine. This does.
Your buyers want to explore before they commit or contact sales. An interactive 3D product configurator for industrial machinery lets them do exactly that.
Built for complex high-value products.
Runs instantly. On any device.
3D Product configurator runs in the browser. No plugins, no downloads, no waiting. Just your product, fully interactive, on any device.
Your 3D models never leave your control.
Most 3D viewers expose your engineering data in the browser. Ours doesn't. For companies selling high-value machinery, that matters.
Built to match how you sell.
It looks like your website, not a third-party widget. Because your buyers notice that kind of thing.
Zero Lag. Zero Leaks.
Universal Access.
We deliver. You stay focused on your business.
Send us your CAD files. We handle everything else.
WE ALIGN
We interview your sales and marketing team to understand how your customers buy. This shapes every decision.
WE BUILD
We convert your CAD files and build a fully interactive 3D product configurator complete with configuration logic and performance testing. You review the prototype.
WE DELIVER
Final review, launch and installation directly onto your website. Live in approximately 4 weeks.
If Direct Viewer helps you secure a single €500,000 industrial system, the ROI speaks for itself.
Straightforward pricing. No surprises.
Most projects land between €5,000 and €10,000.
Core
€5,000 – 6,000
One-time project fee
Interactive 3D configuration without animations. Straightforward and effective.
- 360° Configuration
- Technical hotspots
- Fully custom UI
- 4 week delivery
Professional
€6,000 – 10,000
One-time project fee
Everything in Core plus animated transitions and complex configuration logic.
- Everything in Core
- Animated transitions
- Complex logic
- More variants
Enterprise
Let's talk
Custom pricing
Multiple products, deep integrations, high variant volume or specialised requirements.
- Bulk product volume
- API integrations
- SSO / Security
All prices are subject to current VAT. Hosting from €120/year + VAT will be added.
Get in touchWe'll mock up your product as a 3D configurator. Free.
No commitment. We build a quick mock-up of your product — configuration logic, the works. You see exactly what it could look like. Then we talk.
- Book a call — we scope your product in 30 minutes
- We build a free 3D mock-up of your machine
- We present it live — and the conversation starts naturally
Not every product needs a 3D configurator.
Answer 3 quick questions to see if yours does.
Does your product have variants?
Colours, configurations, mechanical options
Is a single sale typically over €10,000?
No credit card. No contract. Just a straight answer.
How Direct Viewer compares.
An honest look at what each option gives you.
| Direct Viewer | Standard 3D Configurator | CPQ Platform | Static Website | |
|---|---|---|---|---|
| Photorealistic 3D product view | — | — | ||
| CAD/IP never exposed in browser | — | — | ||
| No plugins or downloads | — | — | ||
| Built for defence & industrial | — | — | — | |
| Works on any device | — | — | ||
| Offline capability | — | — | — | |
| Live on your website in 4 weeks | — | — | ||
| Real-time configuration | — | |||
| Self-serve / DIY | — |
Your product deserves better than a PDF or a photo. Show buyers exactly what they're getting, interactively, on any device, with zero IP risk.
Book a meetingReach out by phone or email and I'll get back to you shortly.

